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Robert Popovic

Founder, Technical Director
Robert is the Technical Director and founder of Lero9.
Robert has extensive experience in designing and implementing both small and large scale software projects having worked exclusively in the field of web and software development for over 24 years.
Robert attended the Electrotechnical Faculty at The University of Belgrade where he graduated with a Masters in Computer Science and Information Technology. Drawing on his practical and theoretical background, one of his strengths is finding and designing optimal solutions for any web based project and creating robust site architectures.
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Robert has been working with Magento Commerce since 2008 when it was first released. He is regarded as being one of the most experienced Senior Magento Developers in New Zealand. Robert now focuses entirely on working with cutting edge Open Source web technologies and commits a percentage of his week to research and development, keeping him at the leading edge of the Open Source environment.

Professional Organisational Memberships

Robert is the co-founder of the Auckland Magento Meetup which is hosted regularly at LERO9’s premises. He is also actively involved with several professional events like Gather and WordCamp NZ and has appeared as a guest speaker at WordCamp – WordPress Conferences.
Robert is also the founder of a website called Magebase, a website dedicated to sharing information about Magento development with the Magento developer community. This website publishes useful articles, tutorials and tips on Magento related topics.

Robert’s Expertise

  • Deep technical knowledge of Magento
  • Magento Requirements Analysis
  • eCommerce Consultant
  • Magento Consultant
  • Custom Magento Extension Development
  • ERP Integration
  • Web Application Architecture, Design and Development
  • CMS Solutions
  • Accessibility and Usability
  • SEO
  • Magento Admin Training



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Leanne Fleming

Director / Business Analyst
Leanne is the co-founder and Director of LERO9. As Lero9′s Business Analyst, her role is primarily focused on identifying business needs and determining the most effective solutions to help increase conversion.
Leanne has over 20 years experience working in advertising and marketing roles. As an award winning Creative Director, she is conversant in designing for web and print platforms. She is an experienced visual communicator with extensive experience working on both small and large scale enterprise web projects.
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Leanne has a strong ability to conceptualise as well as execute creative ground breaking ideas into practical problem solving solutions communicating insight into strategy, message and vision.

Leanne studied Psychology, Management Studies and Computer Science at The University of Auckland. She gained a Certificate in Design and Typography at AUT and in more recent years attained a certificate in Coaching along with a Mastery Certificate in Group Facilitation. This background provides her with a broad skill base which she applies to her work.
Her career and interests progressed toward the field of marketing, where she became the Marketing Manager in the health / pharmaceutical / retail sector where she managed a national sales team. This experience enables her to constantly draw from a deep well of personal experience when shaping visions and business plans into concrete plans of action that have measurable results.

Leanne’s core focus is on enhancing the online user experience for small to medium sized businesses and providing effective business development consultancy and on-going strategic support.

Leanne’s Expertise

  • Business Strategy and Planning
  • Client Relation Management
  • eCommerce Consultant
  • Content Strategy and Copywriting
  • Client Relationship Management
  • Conversion Optimisation
  • Accessibility and Usability
  • Creative Direction and Design
  • Branding and Visual Identity
  • Project Management
  • Web Strategy and Planning
  • Service Level Agreements
  • Online Marketing Strategy



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Zena Quillinchi

eCommerce Consultant / Lead Project Manager
Zena brings over five years experience in eCommerce consultancy, Project Management, Business Analyst, Online Conversion and Process Management.
Zena’s Bachelor of Science majoring in Computer Science from The University of Auckland along with the opportunity to work with a successful online marketing agency based in Melbourne, Australia gave her a head start in managing eCommerce online marketing projects from small to large iconic businesses in Australasia. Zena is also a Certified ScrumMaster.
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As Lero9′s lead project manager, Zena’s focus is in delivering successful projects that generate results. Zena works closely in the planning stage to define the primary business objectives, then manages the strategic, design and technological process to ensure the best possible outcome.

Zena has managed a variety of website projects for wide range of content management systems including but not limited to Magento and Business Catalyst Platforms.

Zena is passionate about helping businesses grow online and is focused on improving conversion using her knowledge and expertise in online marketing strategies. These include Search Engine Marketing, Search Engine Optimisation, Social Media Campaigns, Email Marketing Campaigns, Landing Page Optimisation, Variation Testing, Analytics, Persuasive Architecture and Designs.

As an eCommerce consultant, Zena understands the importance of delivering results. Her expertise is in providing online retail with professional marketing advice and best strategies, starting with whether to boost the amount of qualified traffic to your website or to take better advantage of the traffic you already have.

Zena’s Expertise

  • Project Planning, Resourcing & Budgeting
  • Team & Client Relation Management
  • Leading the Project Management Team
  • eCommerce Consultant
  • Persuasive Low Fidelity Wireframe Architect
  • Customer Experience Analyst
  • Web Strategy and Planning
  • Online Marketing Strategy
  • Conversion Audit & Optimisation
  • Magento Consultant & Concept Development

Our leadership team provide friendly, professional eCommerce Consultancy, contact us today to discuss how we can help support your online business…

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