Leanne Popovic
Creative Director : Information Architect
Contact Leanne for enquiries such as:
New web projects, strategy and planning, branding and online marketing
Leanne wears several hats when it comes to business. Her career into computing began at the Computer Science Department at The University of Auckland where she studied Management Studies and Computer Science. She worked for the Computer Science Department for 6 years providing administrative support to the Academic staff, maintaining the School’s marketing material, staffing and administrative requirements.
Leanne’s interest and calling moved her into the field of design at a time when computers where just being introduced into this arena. Leanne attended AUT and studied Graphic Design and Typography. She now has over seventeen years experience in advertising as an award winning Designer. An experienced visual communicator working on small to large enterprise accounts.
She is an experienced visual communicator with extensive experience working on small to large enterprise accounts. She has a strong ability to conceptualise as well as execute creative ground breaking ideas into practical problem solving solutions communicating insight into strategy, message and vision.
Her career progressed toward the field of marketing, where she became a Marketing Director for a company in the retail sector managing a national sales team. This experience enables her to constantly draw from a deep well of personal experience when shaping visions into concrete plans of action that have measurable results.
Leanne’s core focus is on enhancing the online user experience for small to medium sized businesses and providing effective business development support.
Leanne has recently attained a certificate in Coaching and Group Facilitation and is committed to advancing her skills in these areas and applying this to her work.
Leanne’s expertise includes:
- Client Relationship Management
- Web Strategy and Planning
- Information Architecture
- Concept Development
- Accessibility and Usability Analysis
- Creative Direction and Design
- Branding and Visual Identity
- Project Management
- Contracts & Service Level Agreements
- Business Development
- Online Marketing and Promotion