Interactive Communications
Interactive Marketing is the evolving trend in marketing whereby marketing has moved from a transaction-based ‘push’ effort to having a sincere conversation through interaction with your customers.
Interactive marketing is not just synonymous with online marketing, although interactive marketing processes are best facilitated with internet technology. The ability to read and respond what your customers have said and understand how they interact with your site is made easier through collecting customer information online and monitoring how they use your site.
Having an interactive, social news site is increasingly becoming a requirement for businesses to differentiate themselves from their competitors. It places them directly in front of their customers and enables them to foster a community. It also provides a platform to express the personality and unique brand values that distinguish your business from your competitors.
We’ve found a model that works for our clients. It’s not just the big companies that need this, it’s smaller ones too. Being able to leverage off the acquired knowledge to support your marketing efforts gives you an understanding of what’s important to your customers and an insight into how they found you.
Social Networking
Social networking has become a fundamental part of the global online experience appealing to big and small businesses with credible brands using social media to reach customers to build or maintain their reputation.
The key to creating a successful online community is to focus your project on providing value and benefits to your users. Some social news sites cater to a niche audience while others cover a broad range of topics to appeal to a larger audience. People are drawn to a community site that gives them news on topics they are most interested in.
Every successful social network site has certain actions they want users to take, therefore it is important to guide users by organising available actions in a semantic manner so users can logically find the options they’re looking for. As well as being able to read the latest news articles and opinions of other users, they can submit content such as news stories, articles, photos, videos and participate in discussions with other members.
LERO9 have expertise in creating blogzines, online magazines, social news sites and community sites. Our sites are designed to foster communication and interaction between users and the major social networking sites such as Facebook, Digg, Twitter and Flickr.
Creative Campaigns
If you have a message or story to tell we want to help you say it in a way that will capture the eyes and imagination of your audience. Each personalised piece of communication we design is constructed around an innovative concept that effectively integrates your identity and the message you need to convey directed to create a response.