Interactive Marketing
Interactive Marketing is the evolving trend in marketing whereby marketing has moved from a transaction-based ‘push’ effort to having a sincere conversation through interaction with your customers.
Interactive marketing is not just synonymous with online marketing, although interactive marketing processes are best facilitated with internet technology. The ability to read and respond what your customers have said and understand how they interact with your site is made easier through collecting customer information online and monitoring how they use your site.
Having an interactive, social networking site is increasingly becoming a requirement for businesses to differentiate themselves from their competitors. It places them directly in front of their customers and enables them to foster a community. It also provides a platform to express the personality and unique brand values that distinguish your business from your competitors.
We’ve found a model that works for our clients. It’s not just the big companies that need this, it’s smaller ones too. Being able to leverage off the acquired knowledge to support your marketing efforts gives you an understanding of what’s important to your customers and an insight into how they found you.
Social Networking
Social networking has become a fundamental part of the global online experience. With some social networks sites such as Facebook, Twitter and My Space having grown to such enormous proportions. According to Nielsen Online, social networks and blogs are now the 4th most popular kinds of online activities. 67% of the world online population are now visiting them and the time they’re spending on them is growing by three times the overall growth rate of the internet.
Making your social network user-friendly and attractive to users
LERO9 have expertise in creating blogzines, online magazines and community networking sites that are designed to foster communication and interaction between your site and the major social networking sites.
When planning and developing your site we keep communication at the forefront of every decision we make. It is important that your content changes constantly, with the newest, most popular, and most valuable information continually being pushed to the forefront for users to view.
Every successful social network site has certain actions they want users to take, therefore it is important to make it easy for users of your site to take action by making it easy for them to be guided throughout your site. Whether it’s to join groups, invite friends, click on ads, sponsored links, or post more updates, there’s a long list of desired activities every site would like to have all of their users perform. The key is to getting users to actually take these actions and make it both easy and appealing to do so by organising available actions in a semantic manner so users can logically find the options they’re looking for.
Creative Campaigns
If you have a message or story to tell we want to help you say it in a way that will capture the eyes and imagination of your audience. Each piece of communication we design is constructed around an innovative concept that effectively integrates your identity and the message you need to convey directed to create a response.