After Bike Barn underwent an extensive brand makeover, they were looking for a web agency to help them reposition themselves online. Bike Barn chose Lero9 to create a new online retail shopping experience that reflected the appearance of their physical stores.

Bike Barn reviewed several ecommerce platforms and were impressed with Magento’s extensive promotional tools and how intuitive and user-friendly Magento’s admin dashboard was to use. And lastly, they needed a custom-branded newsletter template that would reflect their online brand and provide them with enough flexibility to manage their email campaigns.

After several in-depth discussions and planning sessions the Lero9 team got to work putting together a detailed strategy for the project. Our first move was the decision to use the community edition of Magento Commerce. This powerful ecommerce platform offered enough flexibility for us to incorporate the custom extensions necessary to meet Bike Barn’s international marketing requirements.

We began by importing the existing customer data, product information and images from their previous platform into Magento. To improve site functionality, we restructured the navigation to enable more extensive product categorisation through the use of multi-column drop down menus.

To help direct customers into subcategories, we included “What’s New” sliders to give them a quick overview of the latest products. Other features included customised product page tabs and home page widgets for easy maintenance during promotions. With Bike Barn’s new brand guidelines in mind, we also set about improving the online shopping experience through features such as custom shipping rules for bikes vs. other products, and a store locator function.

The project also included custom MailChimp integration, with subscribe fields and interest groups that would enable the client to send targeted e-newsletters, and MYOB Exonet integration.

Services for Bike Barn include:

  • Magento Commerce CE
  • Magento Design
  • Magento Theme Integration
  • Custom Extension Development
  • Mobile Version Development
  • Integration with Accounting System
  • Data Import Script
  • MailChimp Newsletter

The resulting site combines a high-impact design, a streamlined online shopping experience, and effective, easy-to-use marketing tools. The launch of the new site has enabled Bike Barn to reposition themselves in the New Zealand market both online and in retail – creating a more enjoyable, rewarding experience for customers. We’re pleased to hear that our client enjoyed the experience of working with us.


Bike Barn are New Zealand’s largest bike and bike accessory retailer with over 14 stores located throughout the country. Bike Barn are stockist of leading international cycling brands such as, Merida, Kona, Marin and Redline. Bike Barn are exclusive importers of leading part and accessory brands JetBlack, Michelin Tyres, Limar Helmets, Polisport Cycling Products and NightRider.

Scope of Work
  • Custom Extension Development
  • Custom Script Imports
  • Integration with Accounting System
  • Magento Theme Integration
  • Magento UX Design
  • MailChimp Newsletter Template

"The team at Lero9 were very professional in their approach to the proposal and in their execution of the Bike Barn website.
The finished website has exceeded our expectations and has given us a solid platform upon which to grow our business."

− Matthew D, Bike Barn New Zealand