FREEDOM TO GROW
HealthPost NZ, one of New Zealand’s largest and most established natural health supplement provider needed a world-class website to future-proof their growing needs. They were locked into using outdated, proprietary software that was limiting their growth. They were unable to leverage from a multitude of marketing and performance optimisation tools that are readily available within the Magento ecosphere.
REPLATFORMING AND BRAND REPOSITIONING
To keep them ahead of the game, HealthPost NZ decided to replatform on Magento Enterprise and reposition their online brand to lead the way in the health supplement market. Strategies were implemented to preserve their enviable SEO rankings. HealthPost wanted to retain their position as one of New Zealand’s most established and trusted names in the industry, in addition to highlighting their commitment to environmental and ethical sustainability.
CUSTOMER LOYALTY AND REWARDS
An important aspect of HealthPost’s success is their commitment to providing exceptional customer service. HealthPost wanted to delight new customers and reward their long-standing customers who had seen them grow over the years with a series of incentivised marketing strategies.
ORDER FULFILMENT EFFICIENCY
Faster and more efficient order processing was a crucial aspect to providing fast, efficient order fulfilment. So, HealthPost NZ asked Lero9 to develop a custom pick-and-pack order fulfilment system, specifically for their warehousing requirements.
GROWING SUSTAINABLY WITH MAGENTO ENTERPRISE
For a heavyweight player like HealthPost New Zealand, Magento Enterprise Edition was the logical solution for an established company wanting to take their business to the next level. Magento’s enterprise market segmentation tools and custom banner instances allow HealthPost to tailor incentivised promotions based on their customers purchasing history.
Enterprise also provides a rewards points loyalty program, to further reward and incentivise customers a key advantage to building customer loyalty. Enhancements were made to provide greater shopping momentum for their customers, with the Ajax Cart Pro enabling them to conveniently shop from the category page. The new site provides HealthPost with cutting edge ecommerce technology.
- Other Magento Enterprise features include:
- Enhanced CMS
- Inventory Control Enhancements
- Full Page Caching Security Enhancements – strong data encryption and advanced security features
- Scalable Infrastructure
RESPONSIVE AND INTUITIVE DESIGN
Making the new HealthPost New Zealand website design responsive was key to providing a consistent shopping experience on broad range of devices from desktop, laptop, tablet and mobile. In addition to be optimised for all the modern browsers consideration was given for graceful degradation on older browsers that don’t support modern browser technology such as CSS3 and HTML5, Lero9 built a separate theme specifically for IE8.
Additional enhancements were made to optimise the browsing experience on mobile devices, making it easier to navigate and purchase on-the-go.
PRESERVING EXISTING SEO INTEGRATION
An SEO strategy was implemented to preserve the SEO integrity of the site, to ensure their ranking in Google was not going to be compromised by the re platform. Consideration was given to displaying HealthPost NZ’s value propositions high on every page.
STAGED APPROACH TO REDESIGN
We provided a fresh, redesign of the HealthPost brand online. As HealthPost NZ have a long standing and loyal customer base, it was important to retain a degree of familiarity with the old site design header block and take a staged approach to introducing the rebrand. For the initial website launch we retained the appearance of the previous website and after three months after launch, completed the HealthPost NZ site transformation with the new header block.
In the catalog we increased the product image size, allowing the products to be the main focus along with targeted promotions to maximise conversion.
PICK-N-PACK ORDER FULFILMENT SYSTEM
- We developed a bespoke pick-and-pack order processing system to meet their requirements for high volume order fulfillment
- Full integration between Accredo and Magento, utilising Lero9’s middleware – Magelink
- Defined entity data flow in any direction
- Distributed entity data – customer, address, product, stock order and credit memos
- Administrators can manage order details and customer service communication from the backend Supports barcode scanners
- Brings orders back into process when out of stock items are back in stock
SLI LEARNING SEARCH
Integration with SLI Learning Search a hosted site search solution that uses SLI Systems patented learning platform to provide search relevancy from site search activity by tracking visitor’s search queries and click-throughs, returning the best possible search results, helping visitors find what they’re looking for, retaining customers and increasing sales.
INCREASED LEVELS OF MARKETING ACTIVITY
Magento’s ability to integrate with third-party marketing service providers such as Moco Insight enabled HealthPost to to support manage more diverse and frequent marketing tactics.
SLI SEARCH SYSTEM
- 60% increase in use of search function
- 13 % increase in transactions when using site search
- 8% increase in online revenue through search
- 60% of site revenue comes from search users
ACCREDITATION – ONLINE TRUST HONOR ROLL
HealthPost were accredited with the Online Trust Honour Roll 2014 by Online Trust Alliance.
"As highly-regarded Magento extension developers in their own right, Lero9 are exceptionally well placed to assist their clients… Their technical expertise and dedication to client satisfaction are thoroughly impressive. Hands down NZ's best Magento and WordPress agency!"− Abel B - CEO, HealthPost
"I would like to say another good point. Lero9 were always friendly and sincere in their emails. They welcomed any questions and gave us explicit answers. I think that an attitude like this is very important key to succeed a project with an IT company. I enjoyed working with them all the time and appreciate their great effort. I highly recommend Lero9 for building any mobile site on Magento!"− Eco, HealthPost
"Just wanted to tell you that the cart site you created for Health Post is absolutely brilliant.− Lara, Happy HealthPost Customer
The simplest, easiest, most usable site I have shopped online with in New Zealand. Great work Lero9!"